22 Sep Frima and the NFB launch Where’s Monsieur Pug?
FRIMA LAUNCHES WHERE’S MONSIEUR PUG? – A GEOLOCATION AND AUGMENTED REALITY GAME – CO-CREATED WITH THE NFB
Download the press kit for WHERE’S MONSIEUR PUG? here : http://bit.ly/MrPUGpresskit
Québec – September 22, 2016 – Frima Studio and the National Film Board of Canada (NFB) are announcing today the release of the mobile geolocation game Where’s Monsieur Pug?, available for free on the App Store and Google Play Store (iOS and Android). Where’s Monsieur Pug? is a wacky mobile game – combining augmented reality and geocaching – in which the players must hide spy pugs around town and try to find the ones hidden by other players.
Like Pokémon Go, Where’s Monsieur Pug? uses the device’s camera to insert virtual pugs in the real-world background, with which the player must then interact.
Where’s Monsieur Pug? is based on the Monsieur Pug (2014) animation short by filmmaker Janet Perlman, coscripted by Québécois novelist and playwright Larry Tremblay. It tells the crazy story of a paranoid, anxious dog who loves origami and ice cream, and who is convinced to be the victim of a vast conspiracy.
As a member of a mysterious organization, your mission is simple: use your smartphone to track Monsieur Pug’s every move. Hire Pug – double agents – and post them in various strategic locations across town. Is your target hiding behind the convenience store? In the mall? On the bridge? On the other side of town? Post your Pug s and keep your eyes peeled! Find Pug s hidden by other agents to rise within the organization and acquire the means to equip your pugs with fancy and adorable accessories, which will increase your chances of completing your main mission: finding Monsieur Pug!
- Go on a geolocated treasure hunt
- Track down Monsieur Pug for rewards
- Post spy Pug s in your favorite spots
- Find other players’ Pug s – including your friends’
- Equip your Pug s with adorable and useful accessories
Augmented reality geolocation game
Google Play (Android), App Store (iOS)
September 22, 2016
Download WHERE’S MONSIEUR PUG? for free here:
App Store (iOS) > http://bit.ly/MrPugiOs
Google Play (Android) > http://bit.ly/MrPugGoogle
WHERE’S MONSIEUR PUG?
Based on the Monsieur Pug short by Janet Perlman
Distribution – Marketing
FRIMA STUDIO PRODUCTION TEAM
Business Development Manager
Alex Van Chestein
Interface Design Coordinator
Quality Assurance Unit Lead
Quality Assurance Technicians
ABOUT FRIMA STUDIO
Frima is a leader in the entertainment and innovation industry. Since its creation in 2003, the company has developed a wide range of digital products, from video games to visual effects to animation. Frima’s know-how also includes virtual reality, augmented reality, and connected toys. In addition to working in close collaboration with such prominent partners as LEGO, Mattel, Oddworld, Zynga, Ubisoft, Hasbro, and Electronic Arts, Frima’s original property division has released several hit titles, the likes of Chariot, Nun Attack, Zombie Tycoon, and FATED. With over 400 industry professionals on-board, the studio launches high-quality products that stand out both artistically and technologically.
ABOUT THE NFB
The National Film Board of Canada (NFB) creates groundbreaking interactive works, social-issue documentaries and auteur animation. The NFB has produced over 13,000 productions and won over 5,000 awards, including 15 Canadian Screen Awards, 17 Webbys, 12 Oscars and more than 90 Genies. To access acclaimed NFB content, visit NFB.ca or download its apps for smartphones, tablets and connected TV.