New realities in the entertainment industry: Frima is restructuring its production

New realities in the entertainment industry: Frima is restructuring its production

Quebec City – February 22, 2017 – In light of changes in the video game and entertainment industries, Frima has announced today that it is restructuring to increase agility. An industry leader based in Quebec City, Frima made this decision to help its teams adapt to new market realities. The approximately sixty employees who will be affected by the restructuring across its various subsidiaries will be assisted by the company during the process.

“We are taking this important decision today so that we can make better progress tomorrow. We had to make this difficult but necessary decision to strengthen our foundations and increase our agility and responsiveness in an industry where production cycles are highly variable. By adopting a structure that is more flexible and better reflects our needs as a small business, we are increasing our operational efficiency and creating a solid base upon which we will continue to grow”, said Christian Daigle, Frima’s co-founder and CEO. Moving forward, the company will focus on leveraging its flexibility to deliver ambitious projects that meet industry needs.

The restructuring affects employees in all company sectors and subsidiaries. Company management met with the affected staff today. Each employee was offered support through the employee assistance program. Resource personnel were also present at the announcement to provide support. “If new production needs arise, our first consideration will be for these employees”, Christian Daigle said.


A changing industry

The video game industry is undergoing a period of upheaval. Last July, a study by Techno Compétences concluded that the balance between supply and demand in the industry, which has seen the number of businesses increase twofold since 2012, remains precarious. Job cuts have recently occurred across the industry in Quebec.

“It’s important for our team to make courageous decisions at the right time so we can look to the future and give ourselves the means to continue growing successfully”, said Christian Daigle.


About Frima

Frima is a leader in the entertainment and innovation industry. Since its creation in 2003, the company has developed a wide range of digital products, from video games to visual effects to animation. Frima’s know-how also includes virtual reality, augmented reality, and connected toys. In addition to working in close collaboration with such prominent partners as LEGO, Mattel, Zynga, Ubisoft, Hasbro, and Electronic Arts, Frima’s original property division has released several hit titles, the likes of Chariot, Nun Attack and FATED.


Media Contact

Mylène Demers
Senior Consultant | CASACOM